The truth is, recommendations, even from people you trust, can be hit or miss. Connecting with Kelli Lawless was a hit. I needed a strategic thinker/creative/millennial SME, who help create a digital, mobile-first content experience, navigate the complexity of a complicated vertical and oh, by the way, fit in with my team half-way across the country. Quickly, at that. It was a tall order and Kelli delivered on all fronts. In addition to helping execute on the editorial framework for the project, she was able to lead client workshops and brainstorms and serve as an interviewer and producer on a video shoot. She’s a star.