Why Audience Relationship Is Crucial To Your Marketing Success
The content marketers among us know it’s no longer the age of Mad Men making sexy and fairly irrelevant big-budget advertising campaigns happen for an audience limited to 2-3 channels and 2-3 content types with 2-3 competitors. Today, consumers demand a different approach.
Many companies view marketing as a cost that keeps growing year by year. Some brands are even adopting an in-house agency model in an attempt to manage marketing costs and quality over time. (Not a terrible idea — but that’s a topic for a different post.) Thanks to the ever-changing landscape we are asked to navigate in order to keep our audience, it’s true… content costs can add up.
And, it doesn’t have to be that way. Content is definitely capable of being an asset more than a liability.
Select The Right Platform
Everyone wants to be heard. In fact, your job depends on you getting your brand story heard by the right people just when they decide they need a product that your company offers. So, how do you avoid getting lost in the crowd? How can you make your brand stand out?