How To Use Data + Empathy To Breakthrough To Your Audience

I see content as a business asset meant to connect with and serve customers. A product in and of itself. And I plan accordingly. Happily, treating content like a product also tends to save money and engage customers, so it usually makes a pretty radical dent in Customer Acquisition Costs.

I love to see more good marketing out there, so I’ve put together some insights to help you do the same. Happy planning!

One Simple Hack That Will Maximize Your Content Budget

Why Audience Relationship Is Crucial To Your Marketing Success

The content marketers among us know it’s no longer the age of Mad Men making sexy and fairly irrelevant big-budget advertising campaigns happen for an audience limited to 2-3 channels and 2-3 content types with 2-3 competitors. Today, consumers demand a different approach.